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HomeNewsTiger Woods declares the end of his long-standing relationship with Nike.

Tiger Woods declares the end of his long-standing relationship with Nike.


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A notable sports brand partnership has come to an end with Tiger Woods’ announcement that he is no longer an athlete for Nike.

Tiger Woods

Tiger Woods announced on social media on Monday morning that his association with the venerable sports brand, Nike, was ending. Tiger Woods has been wearing Nike apparel since he first signed with the company in 1996. Regarding plans for future endorsements, he did not provide any information.

Throughout his professional career, the 15-time major champion has served as the face of Nike’s golf products, but after 27 years, he has made the decision to take a different approach. At the PNC Championship in December, Woods made hints that the partnership might come to an end. On Monday, he confirmed the news in a heartfelt statement.

According to The Oregonian, Tiger Woods has signed several contracts with Nike during his professional career. The most recent was a 10-year deal worth approximately $200 million in 2013. After his car accident in February 2021, Woods started wearing FootJoy shoes, which led Nike to release a statement stating, “As he continues his return, we will work with him to meet his new needs.” Woods had his own line of clothing and footwear under the Nike brand.

After Nike closed its equipment business in 2016, Tiger Woods signed deals with TaylorMade and Bridgestone for balls.

“Tiger, you defied the traditional way of thinking, conventions, stereotypes, and your competitors. You issued a challenge to the entire game of golf. You put us to the test.  And Nike expressed gratitude for the challenge in a social media post that included a picture and the caption, “Tiger, that was one hell of a round.”

Jason Day moved from Nike to Malbon Golf prior to Tiger Woods’ announcement, and there are rumors that he and other well-known athletes may be leaving Nike this year.

Tiger Woods sidestepped questions regarding the reports that his contract with Nike would not be extended at the end of the year at last month’s PNC Championship, which turned out to be his final event wearing Nike.

In response to two different inquiries, Woods stated, “I’m still wearing their product.”

It’s official now: Nike and Tiger are no longer together.


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